Digital design and art direction for Steve Madden, one of the most iconic brands in footwear. Collaborating with the marketing team to produce on brand quarterly seasonal guidelines. Creating web assets and email marketing campaigns for the US and Canadian sites in both english and french with an emphasis on balancing aesthetic and commerce. Directed still life product photography and assisted on set at lifestyle shoots.
Homepage / Landing Pages
Bi-weekly updates to the homepage for desktop and mobile utilizing seasonal style guide and product selling data for optimal conversion. Landing pages for marketing initiatives including the Urban Outfitters collaboration and SelfMade.
Email Campaigns
Design and copy writing for daily marketing email campaigns and triggered emails. (Click for full view)
Product photography Production and styling
Holiday Gift Guide 2017-2019
UI/UX design for yearly gift guides focusing on highlighted seasonal product.
Holiday 2019
2018 Love. Want. Get
2017 Reflect. Love. Give
PRODUCT DESIGN
Redesign of mobile menus. The new search menu auto fills and pulls top keywords customers frequently search providing more opportunities for click thru.
